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The Global Japanese Tea Association – Japanese Tea Marathon – Day 1 | Kagoshima

Japanese tea is facing many challenges; younger people are moving to coffee, consumption is going down, tea is changing shape and being consumed mostly from bottles rather than being prepared in the traditional way with teaware like the Kyusu. Tea production has fallen 30% in the last 15 years - younger people don't want to… Continue reading The Global Japanese Tea Association – Japanese Tea Marathon – Day 1 | Kagoshima